Is your practice synergistic?

Do different specialties drive patients to your practice, even without formal referrals?

Can you put a number on it?

Today’s BIG Ideas podcast comes from a group in the Northeast with two distinct specialties, a main specialty we’ll call specialty A and an unrelated specialty we’ll call specialty B.  The question is how many patients who start at B end up seeing patients at A.  In your practice, the question may be how many urgent care patients drive revenue to the rest of the practice, how many patients use an ancillary service, or many other synergies.  Listen to today’s podcast for ideas on how to track and then value patients throughout the practice.  The calculation is complex in Excel, but very doable in SQL Server.  The information you glean may change your entire approach to the practice.

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