The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Latest Episodes
Episode 987 – The 3 Things That Make Marketing Harder
It's incredible how fast things change. Do you remember that slogan? You've Come A Long Way, Baby. That phrase was used in an advertising campaign forVirginia Slims, a brand of cigarettes marketed
Episode 986 – Superman vs The Boogeyman
I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line
Episode 985 – What’s Old Is New
A question often asked is whether it was easier to reach your buying audience in the past or today. My answer is both. Less choice meant you had less to learn but took a more significant risk. With mo
Episode 984 – FACT: Two Things Could Be True At Once
There is a debate about whether and when AI content will be as good or better than human-generated content. I believe that it will always be a mix of both. Two Truths The two lists above (the binary c
Episode 983 – Visual Impact – The Rights and Wrongs of Images In Marketing
One of my all-time favorite jokes is about babies... "How many babies does it take to screw in a lightbulb?" "None - they neither have the cognitive or motor skills to perform such a task!" You could
Episode 982 – Best Of – Seconds… Chance Interactions
If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. Generally, you measure how much traffic you
Episode 981 – The PATH to Profits
I could easily take my old blogs and ask AI to rewrite them to reflect today's business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a
Episode 980 – All Marketing (and Sales) are Personal
I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship
Episode 979 – Why?
I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I be
Episode 978 – Keeping The Main Thing… The Main Thing!
How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today's Atten