In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing.

B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps, and more interaction required. It also means that it requires more patience, which is rewarded with bigger paydays.

With that said here are some things we have learned over the last few years (through actual client experience):

1. People spend 15-20 minutes per week on LinkedIn
   
2. People hit a brick wall after 35 minutes on webinars & meetings
   
3. Gif posts are more effective than short video posts
   

What that tells us is that people in business are too busy to read long posts. It’s short, to-the-point content like images and gifs that get the most clicks. Once people click, they continue to want short, quick engagement or actions to take.

Once you get people on your website, the holy grail is always getting their contact information. But what if they are not willing or ready to? That is where a Decision Tree help.

In this episode, we will explore… how to keep your customers engaged in your content, and track their buyer’s journey!.