Tis The Season…

The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents!  having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx, Brown = UPS, and Blue = Amazon).

It’s kinda like a gift exchange. If someone sends you a gift, generally we feel obligated to send them one of equal or greater value in exchange.

Another thing that happens this time of year is meetings and parties. In the course of a couple of days, I met a marketing person who was looking for some guidance, and a professional expert who speaks around the world on B2b marketing. The newbie was exploring a strategy to use Instagram and TikTok to build a brand, while the pro said she works in the “Boring World” of B2b marketing.

What follows is a list of four ways I have seen marketers, experts, and agencies try to use flashy and trendy consumer tactics.

In this episode, we will explore how consumer tactics are generally bright and shiny, but often lack the ability to generate B2b Sales!