When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the results.

So how can we use these examples to help us exceed expectations with our businesses and our customers?

• Set Realistic Deadlines – It’s easier to underpromise and overdeliver than it is to make excuses and soothe frayed nerves.
  
• Over Communicate – Regular updates (even scheduled ones) help manage expectations.
  
• Deliver Quality – IF you are more worried about the check than the results, you will miss the Mark!