The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

May 09, 2022




What do my best clients have in common?


That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals.


Each one of those people who referred me was not a recently past client, but people with who I invested tin o build the Know, Like, & Trust. It took time, and often years, to get to the point where they felt comfortable enough to put their reputation on the line to give my name to those best clients.


“Our rewards in life will always be in exact proportion to the amount of consideration we show toward others.”
–Earl Nightingale

In this episode, I will share how questions my clients asked me lately… can wall be answered with three simple words – Know, Like, & Trust!





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