Past Bacon Podcast Guest Ryan Weiss, gave a presentation and workshop last week to a larger audience. The constant them and the biggest takeaway was that your processes have to align your purpose, people, and processes to achieve success. All three of them are intertwined in a way that has to work for you, your employees or contractors, and your clients or prospects.

Marketing has always been a function to drive sales, but there is a difference between business-to-business and consumer marketing. Consumers don’t need or want a relationship with toilet paper, furniture, or their cars. Although you do see more and more people speaking in their cars than ever before? I would love to hear some of the conversations, but I wouldn’t want to get that personal with a motor, wires, and aluminum!

In this episode, I will discuss how process, people, & purpose helps to engage your sales team to have more and better sales conversations!