The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


Episode 644 – Why You Want To Be The Problem Child

February 01, 2021

According to a recent study by MIT, second-born children, particularly boys, tend to be the troublemaker or the “black sheep” in the family compared to their older siblings.
The youngest children are spoiled and are believed to be unafraid to do risky things.
In business, it pays to be the problem child. They tend to disrupt the norms and help to solve problems that keep clients and prospects up at night.
They tend to do three things well when it comes to problem-solving:

* Solve It Better
* Solve It Faster
* Solve It Cheaper

In this episode, we will look at how making good trouble can help you and your clients make more money in business!