There is a difference between in-person or face-to-face networking and online networking. When you meet in person, you usually have the attention of more than one person at a time. Online it's much more of a one-on-one relationship at a time.
There is also a difference between social media and social networking. Social media is more about advertising, while social networking is more about building and growing relationships.
H2h or Human to Human is at the core of relationship marketing. When people fill out a form on your website, that is just the beginning of the relationship process. You have to be willing to reach out to that person to continue the process by reaching out.
Many businesses are focused on the ROI (return on investment) with online communications. I am suggesting that you focus on the Ror or Return on Relationship first. By focusing on the person first it can increase your chances of turning people into profits.
This happens through:

* Recommendations
* Referrals
* Advocates
* Education
* Listening

In this episode, we will explore the connections between H2h and Ror, and how you can and should be leveraging your online connections and relationships!