The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


Episode 571 – How Marketing Should… Connect The Dots To More Sales?

May 18, 2020

I love puzzles. My favorite is a word puzzle where you have to take jumbled letters and create the right word based on a clue.
Marketing and sales are justifiably interconnected. There are a series of dots that you should be connecting. Each of those dots is a step that leads from one predefined specific marketing activity to another and ultimately to closed sales.
Just like with kids 'Connect The Dots' puzzles, each dot has to be done in the right order in order to create a clear picture. The same goes for your marketing activity. Each has a purpose and should be done in order.
Marketing through a step-by-step process creates a system that is consistent, actionable, and measurable:

*
Measurable Steps

*
Creating Real In-Person Conversations

*
Create A Measurable Percentage Of Income Through Sales

In this episode, we will discuss each of these processes can have a long-lasting and measurable effect on generating new and sustainable sales!