Back in the 1960s, the TV program was called The Twilight Zone. It was an anthology series that explored fantasy, science fiction, horror, and psychological thriller elements.

In today’s complicated new marketing and media world, it can feel like we are living in a Twilight Zone.

Marketing is about getting people to become aware and engaged and building trust. If you work in a vacuum, then your messages are delivered more organically to the recipient. But when you try to use a delivery platform like a social media or search platform, your message has additives of other content surrounding it and the timing as to how and when it’s delivered.

We are in the part of the business year that is like another Twilight Zone. It’s the two months between Halloween and New Year’s Day.

If you are in the consumer market, you are primed for people to be in a good mood and spend a lot of money on themselves and gifts for others. If you are in the business-to-business market, you are trying to finish the year strong while the people you sell to are winding down.

No one can predict what 2025 will be like for business. AI will continue to grow in power and popularity, but how will your clients and audience use and adapt to it?