The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


Episode 990 – 3 Ways I Like to Use Artificial Intelligence

October 31, 2024




I have a problem. “Hi… my name is Brian… and I am addicted to tabs.”


I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs.


As you age, things slow down (I can’t run or jog as fast), and I believe your brain gets full. My memory is still sharp, but I have to admit that there are many more ideas, facts, and concepts that I had to remember before the lightning-fast, internet-based information overtook reading the Encyclopedia Brittanica.



  • AI is an excellent tool for quick research or jogging your memory.
  • AI is an excellent tool for defining ideas and concepts and exploring new ways to build or clarify supporting content.
  • AI is an excellent tool to bounce your content off of, like a writing partner who gets you. But it’s ultimately up to you to make it sound and feel like you wrote it.

My main point is “You be You!” You have to define your voice, style, and process. No matter what you write, AI can be a great tool, but it does not replace the need to integrate your style and personality. Remember, AI uses other people’s content to help you make points, but your thought leadership is an active tool that AI has not mastered… YET!