I confess that I try to simplify things down to binary choices: good and evil, easy and hard, the boogeyman and Superman. But I think that in our ever-polarized world, there is becoming a blurred line between truth and opinion.

When it comes to marketing, I tend to think of Google and Search as the boogeyman and content marketing as Superman. Yet, like energy, they are a symbiotic and correlated existence that exists and has to function to help businesses market to their audiences and prospects.

I believe you have to think like a superhero like Superman to overcome the erosion in website traffic. I know companies are hoping to find a superhero to help them overcome the challenges of getting their content in front of the new and right set of eyes to help them maintain and grow their business. I believe that you have to be either the actual superhero or at least the sidekick like Batman’s Robin.

I believe that superheroes are not just fictional characters like Batman or Superman. I know that they are more like you and me. We are heroes if we learn and grow from our experiences and use them to help others better their lives.