I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting.

He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection because they become an outsized version of themselves. They get lost in the audience’s abyss and lose the connection with individuals. They become unapproachable.

I find the same thing with marketing. We tend to lose sight of that one-on-one relationship and get lost in the abyss of the avatar.

A comedian is selling entertainment with jokes. You, on the other hand, are selling profits or solutions through hardware, software, and services.

As a sales and marketing organization, you need to craft a story around your products and services that will resonate with individual buyers.

Getting potential customers to know, like, and trust you is a journey. Each has a unique place in the Customer Journey.