I want to do something a little different today. I want to share with you my why. If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on your way to the top.

I believe there are a series of whys. Why are you in or running a business? Why are you in the niche or market that you serve? Why do you offer the specific products or services you sell?

The other thing I have found is that, over time, your why can change and evolve as you change and evolve.

I believe that understanding the “why” questions and how others may perceive you is not only useful but critical in business. It can help you get a peek into how clients, prospects, and vendors may perceive you before you start to interact. Then, the rest is up to you to collect data from interactions.