How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business.

With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that profits are the main thing to measure in business. Profits come from sales.

In this Attention Economy, companies are trying different tools and techniques to stand out. You have two invaluable assets that others don’t have: relationships with your current and past customers and their contact information. In other words, you already have their attention!

Creating USP messages and thought leadership content that is focused on those who already know you is faster, cheaper, and better than trying to snag the attention of people who don’t already know, like, and trust you.