AI is machine learning. It’s great for repetitive tasks. It collects knowledge and synthesizes it into useful compilations. AI machine learning can be predictable.

“I” learning is what we do when we interact with people. It’s as unpredictable as an amateur golf swing. Interacting with humans requires empathy, psychology, self-awareness, and patience. It is time-consuming and can have different results on different days.

Interacting with people is how we do business. People do business with people, and although AI can help, it cannot replace human-to-human interaction.

In the world of generating leads, social networks, and business in the post-pandemic economy, it’s not just connections that matter. It’s who you are connecting with and who they have in their networks that matter. It’s your job to stay connected and keep you, your business, and your content and concepts top of mind with them. Active connections create relationships, businesses, and referrals.