I have always been entertained and enamored by magic tricks. When people see one performed, they usually have one of two reactions: amazement or curiosity. The amazement is, “How did they do that?” and the curiosity is, “How did they do that?” Some people will look forward to the next one, while others are distracted by trying to figure out the sleight of hand.

At every turn, your data is being collected, and how that data is used, sold, and utilized is still like a magic trick. The only way to truly opt out of everything is to simply stop using computers.

Yet, we are seeing success not in creating more content but in creating better content that is served to the right people. The right people are people who have been on your website in the past or are finding you for the first time.

Artificial intelligence scrubs the web and provides generic answers that combine multiple sources with articles that have been posted in the past. Quality content includes your own personal perspective and experiences with a topic, combined with the knowledge of the audience you are trying to reach (specifically, your current and prospective customers).