You may not think about it, but we are surrounded by messages and ads all day long. In today’s digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with billboards, snail mail, radio, and TV, not to mention all the social media content, spam emails, and robocalls.

All of that noise has one goal: to get you to spend or give your money to them. The never-ending battle for your attention and dollars is waged relentlessly daily. This works because we are personally tied to our beliefs, egos, and needs. We all want to be right, liked, and sustained without being taken advantage of. We face a lot of noise that is trying to persuade us. We tend to pay attention to what we find relevant.

If you think about it, each change in our economy has created new opportunities while the status quo has deteriorated before our eyes. People who refused to reinvent themselves and their businesses fell by the wayside, while others saw their fortunes explode.

Revolution is based on promises. Promises are like music that we have already heard. You may have an emotional connection, but the next song forms a new connection once the song ends. It’s a sugar high that peaks and falls.

Reinvention is based on results. It requires critical listening and critical thinking to understand the subtleties. You can hear how the bass drum and bass guitar build a foundation while the strings on the chorus lift the message to a different level. It has to become a habit of consuming fuel that drives you forward to success.