You can’t control change; it controls you.

Chances are, you are in one of two camps:

1) Those who embrace technology or

2) Those who are overwhelmed with all the change.

Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind of person, but I want to try and help you understand what change matters and what may not when it comes to you and your business.

My goal here is to help you better understand how to embrace the benefits of these changes. Heck, you can always hire an assistant to deal with all those technology changes that keep coming at you like stars in a hyperdrive Star Wars scene.

I’m going to let you in on a little secret: In today’s reality, it’s not you choosing the customer, advocate, or power partner, they choose you!

What you have to do is find a way to become distinctive, memorable, and top-of-mind. This is the power of social networking and social media, getting you to that top-of-mind position and helping you stay there. You just have to learn how to leverage the tools in a way that creates and enhances relationships.