As Artificial Intelligence begins to overtake the marketing world, I think it’s a good idea to get nostalgic about marketing and see how we can infuse it with a modern-day perspective.

When you get down to the core of marketing, it’s about people. Marketing is creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. At its core, it’s about getting people to buy something. Consumer marketing is often self-serve. People select and buy products and services based on marketing alone. A sales team and process usually facilitate a sale in the business-to-business world.

Business-to-business marketing is more about enhancing human-to-human relationships that lead to sales. It’s more like a door-to-door salesman selling vacuums than an Amazon drone delivering one before your current vacuum breaks.

Organic Marketing is often defined as content creation and distribution versus paid advertising to attract leads. It’s a digital marketing strategy that generates traffic to your website, builds brand awareness, and attracts potential customers. B2b Organic Marketing means the ultimate goal is to connect those potential customers with your sales team and process.