This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air.

Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses.

Now, I don’t want to go all holier than thou on you because I am as flawed of a human as anyone else, but it’s good to take a breath and inventory how we may be different people in different circumstances.

If you search Google (it has to be true because it’s on the internet), an article states, “While 94.6% of people say they think other people act differently online, only 57.1% say their online personality is the same as their in-person personality. While we see how others act differently online than in person, we don’t (or can’t) see it in ourselves as much.”

Relationship marketing is different from a marketing relationship. Relationships come first. That does not mean you must become besties or even like each other. But you do have to create respect.

That means it’s best to do unto others and ask for permission before digging deeper. That requires a relationship, and relationships are foundationally about trust.

.In this episode… We will discuss how to use empathy with B2b marketing, which could help lead to future success.