It’s that time of the year when business starts to wind down, and people are looking forward to the holidays.

Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with the latest tech.

Since people are more aware of those transactional tactics, there has been increased interest in open, non-transactional, authentic, cooperative conversations. The key to making that happen is trust. Building trust is a process, and that is what our clients continue to learn and implement actively.

It gives me hope that our clients will succeed by focusing on 50 to 150 quality business relationships while their competition focuses on the masses.

What follows are three key things that I am truly thankful for this holiday season and why I am filled with hope for a successful new year.

.In this episode… We will discuss how human empathy and interaction will make a resurgence in the coming year when marketing to people.