Dog daycares have to vet their potential customers before they can become customers.

First, they are required to have the right vaccinations to prevent doggie flu, kennel cough, and more. Next, they have to pass a temperament test. They put your dog in the play area with one to two other dogs that have been singled out because they play well and understand the boundaries of play. If your dog passes, then they can join a large group and are monitored to make sure they are not too timid or aggressive.

Is that something you could or should do with your business?

Adding people to your email list is a way of vetting if they are real people and possible prospects. If you email weekly (52 times or more per year) versus once a month (12 times per year), you can see if the email bounces or the contact unsubscribes.

In this dog-eat-dog world (hopefully figuratively, not literally) it makes sense to invest time in people who have invested time in you and your website!

.In this episode… We will discuss how to vet your prospects who visit your website to increase sales faster..