If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections.

You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then keeps messaging you to act like they wanna be your friend.

I had one guy the other day (who is a fitness coach) hit me up with a list of seventeen fitness challenges in the guise of doing research. You know where that will go if you take the bait. I replied, “Nice pitch to find out how to sell to the pain, Marketing 101! Good Luck!” to which he replied, “I am not trying to sell you anything!” Sure bro, SURE!

Blog posts like this are perfect content to share in an email or social media. That generally comes in a short form teaser. The hope is that people click back to read the full article. That article should have a call to action in the form of a banner ad or popup to get them to give you their information if and when they are interested.

That is how a contact marketing system works. It funnels real leads that have an interest in your products and service. That also gives your sales team mostly qualified leads to start and build better sales relationships. Which I am sure they will find more pleasant and productive than making cold calls all day!

.In this episode… We will discuss how what’s a lead and why it should matter to your sales.