The business card’s origin can be traced back to around the time of the Pilgrims and Plymouth Rock. Visiting Cards were used in the 17th century. Although they were standardized in size to fit in business card holders and Rolodexes, people have been trying to improve on them or make them stand out with odd shapes, creating a book from them, and even going 100% digital.

But, just as live viruses remain and evolve over time, business cards are still the go-to tool for exchanging information at in-person meetings.

Just as people predicted that social media made websites irrelevant, the DEATH of the business card has been highly exaggerated!

The 2″ x 3 ½” paper-based card is still king. They fit in your pocket, are easy to hand over and store, and have more than enough space to get your brand and your contact information across.

You can try one of those digital cards that you can tap on a cell phone. It creates your contact information in their device, but I bet you less than 50% of recipients could find it on their phone, and less than 10% would ever use it.

The main goal of a business card is to be remembered and have your interaction continued and acted upon. So why not make it as easy and actionable as possible?

.In this episode… We will discuss how to improve and maximize the use of business cards in your business!