If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website.

Generally, you measure how much traffic you get, how long people stay, and which pages or posts get the most traffic. Another key indicator is where the traffic is coming from. This includes organic search (Google searches), direct (typing or clicking a URL), referral (link from another website), organic social (multiple social media sites), and something called unassigned (catch-all for all others).

I have seen customers and clients who pay attention to numbers that have little to no connection to reality. What I mean is, how can you tell when a human is really getting to your website and spending quality time?

Google considers engagement as someone spending at least ten seconds on a page or post. Considering that is what most people need to read a headline, look at a picture, and decide if this is for them, that’s a pretty low bar.

Most content is posted once, and then forgotten. That assumes that it was only right for the audience who was following your business at the time it was posted.

What you have is an asset. That asset can be reposted to social media more often than once. It could be posted 10-15 times and seen by a different set of eyes each time.

That’s what happens when I repost my Baconisms. I post the same 30+ image sayings every month. I see random comments and likes each month that I have not seen before.

In this episode, we will explore how to increase views on your content by the right audience… at the RIGHT times!

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