I have mentioned before, I am a fan of Malcolm Gladwell and his podcast “Revisionist History”. His last book “The Bomber Mafia” was about the race to use strategic bombing to end World War II. This was before the “Manhattan Project” which yielded the first atomic bomb that was built and used to change the course of history.

The book discusses the desire to “Drop a bomb in a pickle barrel” with precision targeting. The problem was its theory was not practical with weather, and other factors. The only thing that worked was using napalm to firebomb Tokyo at low altitudes, and then drop the two BIG ones!

You may or may not view business marketing as a war, but it does have a lot in common. It takes strategy, research, and recognizance missions to identify targets. It demands clear vision and boots-on-the-ground intelligence to get to the right person, with the right message, at the right time.

We have weapons that act like laser-guided knowledge bombs or weapons of mass distraction.

Your marketing content is the ammunition you need to convert business intelligence into sales.

You can actively create content that targets the wants, needs, and desires of your budding relationships.

Social media is forever changing. It gets noisy out there. B2b marketing is different from business-to-consumer marketing. Relationships and data should be at the forefront of your efforts.

In this episode, we will discuss how your content is like Knowledge Bombs… How they land depends on how you aim them.