In my last post, I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered.

It may have taken you years to get your list in the shape it’s in, and we all tend to look at updating your contacts as unproductive and tedious work. I can assure you that there is a lot of dead weight that hinders you from maximizing communications.

If you have segmented your lists before, it kind of creates a box. It makes it easy to add new contacts to the box yet hinders adding new segments.

You may find yourself adding to different sources at different times. New clients may get into your accounting system but not into your CRM. Prospects may be found in your email list but not be updated in your CRM.

The last phase of this is action. How can you use these segments to deliver more targeted and purposeful information to smaller groups? Is there value in sending emails to your vendors? Could you survey nonprofits for ideas? What else can you think of that may benefit your business and your network as a whole?

Think of it as using your inspiration and creativity, to encourage, engage, and initiate better business relationships!

In this episode, we will discuss how your contacts can be better tagged and segmented to help improve communications engagement and build better business relationships.