The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Latest Episodes
Episode 962 – BACON – Chapter 14: Embrace the Inbox (You’ve Got Mail)
One of the most recognized sounds computer lovers remember is the dial-up connection and AOL's announcement that says, You've Got Mail! It was like a sugar high whenever you heard that sound. Nowada
Episode 961 – BACON – Chapter 13: 5 Myths & 5 Remedies to Cure Internet Marketing Fatigue
Let's face it. We are living in a world that is overwhelmed with information. 380 new websites are created every minute, and over 500,000 new websites are added every day 7 million blog posts are pub
Episode 960 – BACON – Chapter 12: Connected Content
Mulch is made by shredding trees. Finer shredding improves the soil over time. As organic mulches decompose, theycan add nutrients and organic matter to the soil, enhancing its quality. Mulch is not
Episode 959 – BACON – Chapter 11: Persuasion Versus Thought Leadership
You may not think about it, but we are surrounded by messages and ads all day long. In today's digital age, the average person encounters between 6,000 and 10,000 ads daily. We are bombarded with bill
Episode 958 – BACON – Chapter 10: The Connection Conundrum!
If you have been involved in online marketing in any way over the last 10+ years, you have been fed a steady diet of more. More followers equals more sales. More hits to your website equals more sales
Episode 957 – BACON – Chapter 9 – Trust Me…
Trust has to be planted and grown. It is a seed planted through a personal relationship. It needs to grow roots and be nurtured through light and water to produce fruit. Trust must be watered by hones
Episode 956 – BACON – Chapter 8 – Like Me… Like You!
Going from Know to Trust requires a stepping stone, and thats called a Like. You can try to jump over that stone, but it leads to a transactional two-step.You may make a sale, but it will not build
Episode 955 – BACON – Chapter 7: Getting to Know You
Know is a beautiful word. People ask, You know what? They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing.
Episode 954 – BACON – Chapter 6: Know – Like – Trust
The concept of Know Like Trust has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Another person attributed to the concept is sales t
Episode 953 – BACON – Chapter 5: Get Out…
Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of network