How To Run For Office
Why Good Opposition Research Always Matters – Willis Jones
What You’ll Learn about Opposition Research from Willis Jones In This Episode:
00:00 Podcast Introduction & Willis Jones Bio
01:18 How Willis became involved in politics and interested in opposition research
06:30 Why Opposition and Vulnerability research is ALWAYS critical to a campaign
24:30 How much does opposition research cost and what do you get?
31:05 Willis’ favorite war stories
36:42 Final words of advice for candidates and campaign staff
40:12 Where can people get ahold of you on and offline?
41:48 Closing thoughts and Exit