How To Run For Office

How To Run For Office


Episode 6: Gabriella Hoffman – How to Build Your Campaign’s Content and Social Media Strategy

November 30, 2016

Important Time Stamps & Descriptions:
00:00 Opening
00:26 Gabby Hoffman Introduction & Welcome
01:49 How Gabby got started in politics: Student Activism, Radio, Writing & Social Media
05:53 Gabby's Business launch and Current Political Involvement
07:08 The Non-Political side of Gabby's work: Hunting, Fishing and Guns!
12:33 How has your parents' experience fleeing Communism motivated your interest in conservative politics?
17:54 What kinds of products and services do you offer clients?
21:10 What are the most important ways to judge a campaign's health?
24:59 What major components of a campaign's media and content strategy need to be in place prior to launch?​
28:17 Leveraging influencers and bloggers to grow your campaign (the Ted Cruz way!)
30:15 What social media networks should candidates be on and what are their roles?
33:35 What tools for social media management and creating posts should people use?
39:22 What excites you the most about where you're at and where you're headed?
41:56 Where can listeners find you online?
43:58 Wrapping up​