MozPod with Chima Mmeje

MozPod with Chima Mmeje


How to Measure the Value of PR

July 03, 2018

Shannon McGuirk, the Head of PR and Content at Aira.net, joins Brian Childs to discuss the evolution of PR in a digital world. She starts by describing how PR activities have evolved since the days of print media and then shares her perspective about how digital marketing and PR have converged. PR professionals are changing how they evaluate their efforts. You should too. You'll hear the questions you need to ask your PR firm and the metrics they need to be tracking.