Sha Menz, Onboarding Specialist at Moz, shares her insight about how to handle link penalties. A lot has changed recently on how Penguin handles link spam & Sha describes the various methods to manage your links using Google tools. Learn about Link Penalties, Manual Actions, and Disavow files. Sha also talks about approaching link building & interpreting the value of paid links (hint: they aren't always bad). Google Webmaster Blog helps stay up to date on how Manual Actions are determined: bit.ly/2vKh2vj