Motherhood in Hollywood

Motherhood in Hollywood


How One Little Podcast Helped Me Build an Empire

May 07, 2020

If you read the title of this post then you're probably thinking, wait, Heather has an empire? I might be exaggerating a bit. But this podcast did help me build a business, expand my network, and discover a new career path. This is my 200th episode of Motherhood in Hollywood and I'm celebrating! And of course my guest is Chris Brooker. We're taking a brief look back at the incredible guests who took the time to share their story with me on my little show and what has changed in my life in the almost five years since MIH launched.

My first Motherhood in Hollywood in July 2015
I have to say a huge thank you to my first few guests, Jen Hasty and Amy Crofoot. These two mamas were my only mom friends at the time and graciously agreed to come to my house and let me pick their brains about being a mom in Hollywood. When I started MIH there were no parenting-centric entertainment podcast. There was a lot of comedy podcasts, entertainment podcasts, and parenting podcast but none that combined what it means to be a working parent in showbiz.

Cut to five years later and every A, B, C and D level celeb has their own podcast on parenting. Clearly I started a trend! And clearly I have stayed humble. I had no idea what doors this podcast would open for me and truly, I don't take a second of it for granted. Before starting this show I never knew what a mommy blogger was. I never knew there was a world of "events" that people went to and got free product in exchange for posting about it on social media or talking about it on their podcast. I was so immersed in the actor hustle that this side of life was completely foreign to me.
Heather and Chan on the redCARpet at the Skirball Cultural Center in 2015.
The first event was I invited to was the Red Carpet Safety event. My friend Jill Simonian, aka The Fab Mom, asked her friend Saraah Samandi if I could tag along with my two year old. It was a blistering hot day in early September and a ton of moms and celebrities were packed into the Skirball Center looking at the latest baby products. And when I left, they handed me a huge bag of baby swag. For what? Just for going to a party and mingling with celebs? I was sold! I started researching blogging, designed my own website, focused on growing my social media and set out to see if I could get more free stuff!

Soon I started making connections at the events I went to and met other moms with similar interest. We shared ideas about how to grow, and reach our goals. I quickly realized that my goals started to change. I didn't want just a bag of swag, I wanted to make money and start a business. I researched podcast ads, sponsored Instagram posts, media kits and marketing tools. I hired a publicist to help me get my name out to various online publications and to be a guest other podcasts. I spent more money than I made. But in the end, it paid off. I started getting celebrity guests, and influencers for my podcast. Top producers and writers wanted to be on my show! Call me The Jeffersons cause I was movin' on up!

Then I started being referred to as an "influencer." This is not a title I've ever been comfortable with because it implies I somehow have influence over people. I'm just a wacky actor. Who would listen to me? But that's the term the industry still uses to this day when I work with brands or host events or speak on panels. So I just accept that's what I'm called and don't let it go to my head. I know it's a ridiculous term and there are ridiculous influencers in the space, but that term doesn't define who I am. Recently I had some people in my life try to tear me down and belittle my business and career because they don't fully understand or support what I do. Or maybe, they just let their own insecurities get the best of them. The broke my heart in the cruelest way and tried to make me feel bad for what I've accomplished....