Motherhood in Hollywood

Motherhood in Hollywood


Mom Influencers, Working with Brands, and FOMO with Erin Ziering

October 14, 2019

In LA there seems to be an abundance of events. Every week someone is having a party, hosting a panel, or meet and greet. Honestly it's overwhelming. And a lot of mom influencers/bloggers feel the pressure to attend all of these events, usually without getting paid, to promote whatever brand is hosting. We are usually offered a few products or free tickets to something in exchange for free social media coverage.  Some bloggers feel the need to go to every event, pay or not, because they don't want to be left out.

On the flip side, there's FOMO - Fear Of Missing Out! Erin talks about hosting an event recently then getting a ton of messages from people who were upset at not being invited. The feeling of not being included is so hard to process that people get upset or feel less than when they don't get invited.  I have felt the FOMO many times before. It sucks when you see people having a blast and you weren't invited. It's hard not to be jealous, or angry when you're not included. 

The thing is, events, brands, and people shouldn't define you! Say it again for the people in the back! Going to events and feeling "popular" feels great on the surface. But ask yourself, why am I sharing my life online in the first place? Why do I go to movie screenings or blogger junkets, or the latest candle release party? Is it to feel popular? Or create engaging content? Or support a friend? Maybe you connect with all of those things. There is  no judgement, or singling anyone out in this episode. Just a couple of friends discussing trends we see happening and questioning how we can be better and grow our own platforms in the process.