The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming M

The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming M

There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the process. And it’s clear that Bitcoin is a disruptive technology that marketers need to get to grips w

There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the process. And it’s clear that Bitcoin is a disruptive technology that marketers need to get to grips w

App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to the next level. They have to take on the responsibility of creating apps that bring par

App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to the next level. They have to take on the responsibility of creating apps that bring par

They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut

They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenge

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenge