Douglas Hough '71 discusses his new book, Irrationality in Health Care, What Behavioral Economics Reveals About What We Do and Why in this podcast from the MIT Alumni Association.

Hough, who studied economics under four Nobel laureates in his days at MIT, is now an associate professor in the department of health policy and management at the Bloomberg School of Public Health at Johns Hopkins University. After teaching medical students traditional economics for years, he discovered that behavioral economics, a relatively new field, appealed much more strongly to their experience. Hough realized that no one had yet written an examination of how the country might learn from applying such a model to the healthcare system at large.

Read more about the book at alum.mit.edu/sliceofmit