The Diamond Podcast for Financial Advisors

The Diamond Podcast for Financial Advisors


LPL’s Acquisition of Commonwealth and What it Means for Advisors and the Industry

March 29, 2025




With Louis Diamond






Overview


LPL Financial, the largest independent broker dealer, is set to acquire Commonwealth Financial Network. Louis Diamond shares a perspective for Commonwealth advisors and LPL advisors alike and what the acquisition means for the industry at large.








Listen in…

> Download a transcript of this episode…


NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation.








About this episode…

LPL Financial, the largest independent broker dealer, is set to acquire Commonwealth Financial Network—and it’s big news.


Commonwealth has established a reputation as one of the most advisor-friendly independent broker-dealers in the industry. The firm is well-known for its strong culture, impressive technology, and advisor-centric focus.


On the other hand, LPL is a $1.8T organization dedicated to the legacy on which the firm is built, as CEO Rich Steinmeier recently shared in this series. That is, the advisors are LPL’s clients, and it maintains the tradition of treating advisors “like people, not accounts.”


In this episode, Louis Diamond shares insights for advisors at Commonwealth, LPL, and the broader industry, including:



  • The strategic rationale for LPL—and why this makes good sense for their business goals.
  • The blending of two cultures—and how the boutique feel of Commonwealth may be impacted.
  • The value of scale—and how LPL’s infrastructure invest may benefit Commonwealth advisors.
  • The prospect of a retention deal for Commonwealth advisors—and how they should consider their future.
  • The acceleration of consolidation—and what this means for other independent broker dealers and the industry at large.
  • Plus, Louis offers three questions advisors should ask themselves when they find their firm is being acquired.

It’s an important perspective for all advisors—one that offers actionable advice, especially for those who are building their businesses in the independent broker dealer world.








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Related Resources

The 2025 Annual Report on Transitions and Deals for Financial Advisors – 2024 Activity Data

Data-driven insights and analysis on advisor transitions, deals, and the evolving wealth management industry landscape.


Up Close with Rich Steinmeier: LPL’s CEO on the Transformation of a $1.8T Company

Rich Steinmeier offers a candid perspective of LPL’s journey and how the founding core principles remain a pillar of the business today, even as evolutionary changes have made it one of the hottest firms in the industry.








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