Mindful School Marketing
119. Episcopal Schools Today: Leadership, Challenges, and Opportunities in Independent and Faith-Based Education with David Madison
In this episode, we sit down with David Madison, Executive Director of the National Association of Episcopal Schools (NAES). David shares how Episcopal schools define their identity and communicate their mission in ways that serve both their faith-based roots and their wider communities. He offers insights that every independent school leader can apply when clarifying values, strengthening culture, and building trust with families.
Key Takeaways from This Episode- The four pillars of Episcopal identity and how they shape school culture and leadership
- Why clarity and transparency are essential in admissions and marketing communications
- Common challenges facing independent and faith-based schools today
- How strong leaders use mission to guide hiring, retention, and community building
- Practical ways to differentiate your school and articulate what makes it unique
- How to balance faith traditions with inclusivity and belonging





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