Mindful School Marketing

Mindful School Marketing


116. Intentional Enrollment and Inclusivity with Dr. Tiffany Bridgewater

September 10, 2025

Enrollment growth and student diversity do not happen by chance. They require clear messaging, intentional strategy, and authentic community engagement. In this episode, we talk with Dr. Tiffany Bridgewater about the practices that helped her school increase enrollment and boost student diversity, and how you can apply the same principles in your own community.

Tiffany shares what worked in her decade at Louisville Collegiate School and now as a consultant guiding schools nationwide. From involving faculty in admissions to tailoring tours to family needs, she emphasizes relationship building as the key to long-term success.

Episode Highlights
  • Branding strategies that helped a lower school grow enrollment
  • Practical ways to involve faculty in the admissions process
  • Using data to personalize tours and family conversations
  • Moving from transactional admissions to relationship-driven community building
  • Retaining students of color and supporting belonging
  • Red flags schools should avoid when presenting themselves to families
  • How mindfulness informs Tiffany’s leadership and coaching