Millennial Sales

Millennial Sales


#111 – The Ego Is The Enemy

April 17, 2019

Talent, ambitiousness, internal drive, potential and a chip on your shoulder.  These qualities have helped to shape the world we live in today. Behind every great invention, idea, man or woman, likely lies some of these traits.  

Fortunately, people have said you share some of these qualities, haven’t they?  That you have a natural talent for drawing. You’re the young gun that everyone talks about at the water cooler or the ambitious, hard worker that has achieved impressive accolades.  You’re Tiger Woods winning the 1997 Masters and taking the world by storm.

Greed, gluttony, cockiness, and ego.  Equally, these traits have shaped the world we live in today and have torn down amazing inventions, businesses, men, and women.  

Unfortunately for you, the abilities that you harbor mentioned above open themselves up to a destructive ego.  That confidence that helps you to conquer obstacles can just as easily transform to the cockiness that leads to your demise.  Pretty soon, you’re the 2009 Tiger Woods, internationally known for a cheating scandal with his wife and have become a battered man.

The Greek have a word, euthymia, that describes the process of staying on our path without looking at distractions.  You know what that feels like - you’re up early, you’re working out, feeling good, in a rhythm. Equally, you know how easy it is to get sucked into the distractions - bingeing social media, cheat “days” that turn into weeks, and pure laziness.  

Believing that we are on a path to success and fearing the distraction of ego, where do we turn?

Ryan Holiday’s book, The Ego Is The Enemy, breaks this process down.  Holiday defines ego, reveals its causes and how he and other historical figures have successfully and unsuccessfully defeated their ego.  Holiday also breaks down the ego into the three times of our lives (hint: always) that we are likely to come across it. As he puts it, the goal is to be “humble in our aspirations, gracious in our success, resilient in our failures.”  Let’s explore.

Aspire

“You can’t build a reputation on what you’re going to do.” - Henry Ford

Be humble in our aspirations - but how?  As they say, success leaves clues.   

After graduating from Wesleyan University, a young man joined the Baltimore Colts as an Assistant Football Coach, making $25 per week.  His strategy was simple: learn as much as he could and do the work that nobody wanted to do, in order to add value. In the football world, this means analyzing film.  Lots and lots of film. He would do session after session of watching film, arriving before others and leaving much later.

After a while, not only did his work ethic garner respect, but it also improved his skill set enough to earn more money and be given additional responsibilities.  Funny how we can benefit when we spend less time talking and more time doing.

After countless film sessions, setbacks and four decades later, he became the most successful coach in the history of football - and possibly all of sports.  His name is Bill Belichick.

In short, say less, do more.  Holiday argues that greatness comes from the grunt work that Belichick was willing to do, that may have been “below” his peers.  Greatness means “you’re the least important person in the room - until you change that with results.”

Success

“Every man I meet is my master in some point, and in that I learn of him.” - Ralph Waldo Emerson

Be gracious in our success - easier said than done, right?