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The Generation Z consumer is now the most targeted consumer.  Their behaviors and habits are now closely monitored by corporations because they want Gen Z to buy their products. Marketers know that it is easier to influence the younger generations because things like habits and brand loyalty are not built. Marketers also know that their young minds are impressionable, but in order to know how Gen Z thinks, one must do studies.  However, these studies reveal that Generation Z is not firing on all cylinders. Mike Parrott reveals some of the major issues that surrounds Gen Z.  Issues like obesity, laziness, and a lack of intelligence despite having a world of knowledge at their fingertips.  Mike will break reveals why Gen Z is a ball of anxiety, how they got way, and who is partly responsible.  Listen to this episode of Parrott Talk for the latest studies into Generation Z.