Where are you advertising?
-Yelp or other internet services, Lead generation companies, Houzz, Local paper, Local radio, word of mouth
Phone interview/Screening, Qualify your leads?

family, your home, your expectations…?
Have you remodeled before?  What was that like?
What are you looking for in a contractor?
How long have you lived in your home?
How long do you plan to stay in your home?
Do you know what year your home was built?
What is your budget
What is your ideal start date?
What is your ideal completion date?
Have you done any research on this project?
Are you planning on living in the house during the construction process?
Are you speaking with any other contractors?
Do you have any plans or a design in mind?
Are you interested in financing or paying cash?
Are you looking for an estimate or a fixed price for this project?