In the world of economics, researchers at Microsoft are examining a range of complex systems—from those that impact the technologies we use to those that inform the laws and policies we create—through the lens of a social science that goes beyond the numbers to better understand people and society.

Interviewed by Senior Principal Researcher Hunt Allcott, Economist David Rothschild discusses how the news media has evolved alongside social media and the internet, from story development to distribution of news via aggregators and wire services. Rothschild illuminates how and where people are consuming news and shares some of the strategies he’s seeing news outlets use to appeal to their audiences. He also covers research insights into media bias, misinformation, and how this knowledge could inform the future of news for the better. In addition, the researchers talk about Rothschild’s work with Project Ratio, which looks at how the news ecosystem impacts public opinion and political polarization while providing a multi-faceted approach to understanding these outcomes through data and infrastructure.

https://www.microsoft.com/research