403: Sierra Ventures Managing Director Mark Fernandes discusses the five attributes he looks for in an entrepreneur. These five attributes include their ability to raise money beyond the early stages, their ability to attract talent, their ability to generate momentum, if they come prepared, and their ability to tell their story. In terms of what Mark looks for in a company, he cites that there needs to be a technology platform shift or a business model innovation that is applicable to something that they are doing. We also discuss Mark’s accidental path to the VC community, the CXO Advisory Board Sierra has started, the importance of approaching investing from a bottoms-up and top-down approach, among other topics.