Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)

Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)


How P&G’s AI Factory is Powering Scalable Digital Transformation with CIO Seth Cohen

May 22, 2025

“We start with capability, not technology.”

Seth Cohen, Chief Information Officer of $84B consumer goods leader Procter & Gamble, joins Peter High on Technovation to share how P&G is transforming through data-driven innovation, a robust AI factory, and end-to-end supply chain visibility. 

Seth, who previously held CIO roles at PepsiCo and Reckitt Benckiser, unpacks P&G’s digital flywheel from freeing siloed data and scaling AI use cases to upskilling IT talent and building a quantum-ready future. He also explains how the Pampers Club app connects consumer insights with factory-level data, and why agentic AI could make dashboards obsolete.

Key topics include:

  • P&G’s enterprise data strategy and AI factory approach
  • Creating supply chain transparency across 11 categories
  • Upskilling IT and the broader workforce for digital fluency
  • Building a reasoning model-ready AI platform with identity controls