In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.