Jill Lublin is an author and master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 20 years’ experience working with over 100,000 people plus national and international media.   Jill says that publicity is the most powerful and cost-effective tool around to attract and retain customers and clients. It can help your business make its mark in the marketplace and multiply its profits.
In this interview, Jill shares her journey and how you too can become an influencer in your realm of expertise.

Listen to the Episode Here:
Interview with Jill Lublin
My guest is Jill Lublin. She is an author, a coach and a consultant on the area of becoming an influencer if you’re thinking about how to level up with your credibility. How do you take your content and your body of knowledge and create a thought leadership presence out in the marketplace? Jill helps you do that. In this episode, she helps deep dive into what some of the best tactics are creating and generating publicity for your consulting work or your consulting business. She gives a lot of tips that she sees worked within the industry. Jill, thank you for joining us on the MECE Muse Unplugged. How are you doing?
I am so good and it’s great to be here with you.
Thank you for joining us. Jill, we would love for you to take a moment to introduce yourself to the go-getters of the MECE Muse unplugged.
One of the things that I’ve been very blessed is that I have four bestselling books. My latest that are relevant for this is Guerrilla Publicity and The Profit of Kindness, a book all about using kindness in business. It’s always important. I’ve been helping entrepreneurs, small business owners, coaches, consultants, authors, speakers, for over twenty years get more visibility and credibility using publicity as a primary strategy.
I help people get more clients and more prospects by using publicity mostly through what I call my publicity crash courses, which I teach as live Zoom events where they don’t have to travel or live events. I’ve been working with people for over twenty years. It’s been a lot of fun. I help people get book deals, who don’t even have a word written and those who are self-published, I help get foreign rights deals. I work in a number of different arenas.
It sounds like you are definitely a consultant’s secret weapon.
That’s a great way to say it, and I am. I’ve helped consultants who are starting business or growing their business get more clients and get more credibility.
You are the real deal, Jill. I definitely want to talk to you about becoming an influencer for go-getters and consultants out there that want to do that. It would be great for you to maybe take a step back and share how did you get started with the journey that you’ve been on.
I started in the music business, which is great fun. I started consulting with independent record labels and musicians and I’ve always worked with highly creative people. I love that and I’m good at it and I love messaging. That’s how I started, in the music business.
How did you decide to write your first book? Maybe share what led you to believe that publicity is the real strategy to...