Tori is a social media consultant, blogger, and Instagram influencer with over 30,000 followers.  With over nine years’ experience creating engaging social media for clients, Tori decided to niche down on her consulting business to specifically focus on helping women-led run organizations grow their business.  In this interview, Tori shares some of her best practices on how you can best leverage social media, and build a brand online to grow your consulting business and pipeline by creating a micro niche focus.

Listen to the Episode Here:
Interview with Tori Mistick
We’re going to be speaking with Tori Mistick. She is a consultant, coach and blogger. She’s also a go-getter and a social media influencer. She’s huge on Instagram. You can check her out. She has well-over 30,000 followers. What she’s going to talk to us about is how you can roll your business being super specific and super niche. When most consulting companies or individuals decide to go into the space, they start out broad and what I love about Tori’s strategy is that going broad as a social media consultant and marketer and coach, she decided to go specifically niche. Tori’s consulting business primarily focuses on helping women grow their business using Instagram.
It’s a cool story and a great example of how you can take a different path and be able to take your business to the next level. You’ll enjoy this conversation, go-getters. Tori also leaves us a freebie. You will find a tutorial on how to create Instagram stories. What I love about Tori’s best practices, they actually work. I’m still on my journey to greatness when it comes to my social media game. I’ve had a bad social media presence up when I decided to begin to grow my presence from the ground up, and so check out my Instagram. You can follow me on @MECEMuse on Instagram. You’ll see some of the tactics that Tori shares on this show as well as in her tutorial. Tori, thank you so much for joining us on the MECE Muse. How are you doing?
I’m great. Thank you for having me.
Tori, where are you located at this moment?
I live in Pittsburgh, PA.
Thank you so much for making time to connect. Tori, maybe we can start by introducing yourself to the go getters of the MECE Muse Unplugged.
My name is Tori Mistick. I live in Pittsburgh where I was born and raised, and I’ve been a social media consultant for about eight or nine years working primarily with small businesses here in Pittsburgh, but I’ve also consulted with businesses all over the world and with large nonprofits and museums and brands and just a huge variety. For about eight years, I consulted on every social media you could imagine and even ones that don’t exist anymore.
Then in 2017, I rebranded my business to niche down into Instagram coaching and consulting. Since my last name is Mistick, I called it InstaMistick and came up with some fun branding around that with crystals, which I’m into personally and it’s a nice positive vibe message to everyone and started focusing in on working with women entrepreneurs and creative women. It’s been exciting. I never heard anyone say micro niche before, but I definitely have created a little micro niche for my consultancy. It never ceases to amaze me just how effective you can be. You think you’re going to reach less people when you go super specific, but you reach people who are a better fit for you.
My business has grown a lot and I’m more fulfilled by it since I did that. That’s been cool and then in addition to all of my social media...